Samsung is launching its the Galaxy S7 and S7 Edge at MWC16. The new S7 models borrow liberally from the S6’s design and feature set with numerous refinements and improvements
Samsung had something to prove with last year’s Galaxy S6 and S6 Edge. It wanted to show the world that it too could make high-end smartphones with great design and premium materials, just like Apple and HTC have done for years. And it succeeded: the S6 models were by far the nicest smartphones ever to come out of the Korean giant’s factories. The cheesy plastic was ditched and replaced with metal and glass. This move did wonders to shake Samsung’s bad rap for making cheap feeling, ugly devices. But they weren’t without flaws: high prices, the removal of expandable storage and waterproofing, and poor battery life disappointed many reviewers and buyers, and the S6 line hasn’t turned around Samsung’s sinking mobile business.
Now the company is launching its next volley, the Galaxy S7 and S7 Edge. The new S7 models don’t rewrite the book — they borrow liberally from the S6’s design and feature set. But they bring numerous refinements and improvements, and they restore features that went missing from the Galaxy S6 line. They are, very likely, the best phones that Samsung has ever made.
Samsung has tightened up the S6’s overall design for the S7: it’s more comfortable to hold, easier to pick up off of a table, has a flatter fingerprint scanner, and has a less pronounced camera hump. It won’t look unfamiliar to anyone that’s seen or held the S6, and it still looks remarkably similar to the iPhone 6 and 6S depending on which angle you look at it from. The standard S7 retains the 5.1-inch, quad HD Super AMOLED display from its predecessor.
The S7 Edge has received a more thorough update: it’s been given a larger, 5.5-inch display (still quad HD Super AMOLED and curved on both sides), and been refined even further. The back of the device has a slight curve to it now, making it much more comfortable to hold than last year’s phone. It’s also remarkably small, especially when its put side-by-side with other phones with 5.5-inch screens, such as the iPhone 6S Plus. The Galaxy S7 Edge is a phone that most people could use with one hand, and it slips into a pocket with ease, despite having a spacious display. In the brief time I spent with it, I was taken away by how nice it was to hold in my hand. It’s a stunning piece of technology.