Apple just announced the iPhone SE, a 4-inch phone with the guts of an iPhone 6S that looks a lot like the 5S. So, naturally, Apple has apparently discontinued the iPhone 5S. The 5S has been replaced by the SE on the iPhone hub of the Apple website, and the old URL that brought you do the 5S order page simply redirects you back to the main iPhone page.
It also nixed the iPad Air from its lineup. The iPad Air, which ranged in price from $399 to $579, is gone, but the iPad Air 2 remains, ranging from $399 to $529.
The new 9.7-inch iPad Pro, which starts at $599, joins its 12.9-inch sibling, which was introduced last fall. Another Pro model helps to further differentiate the line of iPad Pros from iPad Airs, just as Apple already does with its MacBook Pro and MacBook Air. People can now choose another model with the Pro name and souped-up features, including more storage, a faster A9X processor, and the ability to connect with a Apple’s Smart Keyboard case. And this iPad Pro’s 9.7-inch screen makes it a bit more manageable in the hands compared to the larger Pro.
Apple is known for its limited selection of products, which can simplify the process of choosing which device to buy. In recent history with Tim Cook at the CEO helm, Apple’s selection of products has grown to reach a greater variety of physical sizes and price points. Apple discontinued the iPhone 5 when it announced the iPhone 5c, and then it discontinued the 5c last fall. With a much more powerful iPhone SE being made available by the end of this month, Apple apparently sees no need to keep selling the underpowered 5S; a shame, because as nice as it is to see Apple embracing the sub-$400 phone wars, it’d be even nicer to see a truly cheap 5S kick around on store shelves for a while.